Bruce Hobbs started his company,Cookzee,with the aim of creating a single kitchen appliance that would meet all the needs of a home-maker be it conventional cooking,baking,or grilling.With time this multi-functional kitchen appliance became very popular with consumers and Bruce decided to increase his reach by using direct marketing.Bruce and his team came up with a full 30-minute long program describing the various ways in which their product could be used and aired it on television with a toll-free number that interested consumers could call.This program is a(n)________.

Question

Quizplus · Accepted Answer

The given program, which is 30 minutes long and describes the different ways in which the product can be used, with a toll-free number for interested consumers to call, is an infomercial. An infomercial is a type of direct response marketing strategy that uses a television program format to promote a product or service. It is designed to educate and persuade the audience to purchase the product or service being advertised.

Bruce Hobbs Started His Company,Cookzee,with the Aim of Creating a Single