As the marketing manager at Secure Services,a home security systems company,you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio." The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them.Which of the following would be categorized as a viral marketing approach to sell its products by Secure Services?
A)a promotional infomercial of thirty minutes duration that is aired with a toll-free number for interested customers to place orders
B)a promotional campaign with pop-ups and banners of the products of Secure Services on online social networks like Twitter and Facebook
C)a promotional e-mail sent to all customers on the customer database of Secure Services
D)a promotional video juxtaposing elements of extreme horror and humor to convey that the Imperio line of home security systems make homes impervious to strangers
E)a promotional video depicting the pros and cons of the products of Secure Services as opposed to those of the other competing products in the field

Question

Quizplus · Accepted Answer

A viral marketing approach involves creating content that is entertaining or thought-provoking enough to be shared widely on social media or through word of mouth. Option D depicts a promotional video that uses a combination of horror and humor to grab attention and generate interest in the product. This approach has the potential to go viral and reach a wider audience. The other options do not focus on creating content that is shareable or attention-grabbing enough to generate interest in the product.

As the Marketing Manager at Secure Services,a Home Security Systems