Direct mail programs are typically used as stand-alone programs and cannot be integrated with a broader marketing campaign.

Name: Direct mail programs are typically used as stand-alone programs and cannot be integrated with a broader marketing campaign.
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Direct mail programs can be integrated with other marketing channels, such as email and social media, to create a cohesive and effective marketing campaign. This approach is often referred to as multi-channel marketing.

Direct Mail Programs Are Typically Used as Stand-Alone Programs and Cannot