Which of the following is a primary disadvantage of viral marketing?
A)The costs of viral marketing are too high for most companies.
B)The brand associated with the viral message is usually forgotten.
C)Marketers have little control over who receives the viral message.
D)Viral messages are less likely to be viewed than other types of online promotions.
E)Viral messages are blocked by most search engines.

Question

Quizplus · Accepted Answer

Marketers have little control over who receives the viral message, which can result in the message being shared with an uninterested or irrelevant audience. This can lead to a lower success rate of the viral campaign compared to other types of online promotions.

Which of the Following Is a Primary Disadvantage of Viral