Which of the following criteria does the Boston Consulting Group approach use to provide a measure of market attractiveness?
A)relative market share
B)market sentiment
C)return on marketing investment
D)market growth rate
E)marketing return on sales

Question

Quizplus · Accepted Answer

The Boston Consulting Group approach uses market growth rate as one of its criteria to measure market attractiveness. The other criteria used are relative market share and industry profitability.

Which of the Following Criteria Does the Boston Consulting Group