In the BCG growth-share matrix,stars refer to ________.
A)products with a low market share in a niche market
B)products with a low relative market share in a market with high growth prospects
C)products that have a greater market share than all their competitors combined in a saturated market
D)products with a high market share in a market with a high growth rate
E)products with a low market share in a market that is set to decrease significantly

Question

Quizplus · Accepted Answer

Stars refer to products with a high market share in a market with a high growth rate. These products have the potential to become cash cows in the future as the market matures.

In the BCG Growth-Share Matrix,stars Refer to ________