Which of the following criteria does the Boston Consulting Group approach use to provide a measure of the company's strength in the market?
A)relative market share
B)return on marketing investment
C)market sentiment
D)market growth rate
E)marketing return on sales

Question

Quizplus · Accepted Answer

The Boston Consulting Group approach uses relative market share as one of the criteria to provide a measure of the company's strength in the market. This is because relative market share helps to assess a company's position in comparison to its competitors and its ability to capture a significant portion of the market.

Which of the Following Criteria Does the Boston Consulting Group