In the BCG growth-share matrix,question marks refer to ________.
A)products with a low market share in a niche market
B)products with a low relative market share in a market with high growth prospects
C)products that have a greater market share than all their competitors combined in a saturated market
D)products with a high market share in a market with a high growth rate
E)products with a low market share in a market that is set to decrease significantly

Question

Quizplus · Accepted Answer

Question marks refer to products that have a low relative market share in a market with high growth prospects. They require significant investment to increase their market share and become stars.

In the BCG Growth-Share Matrix,question Marks Refer to ________