Nathan is conducting a portfolio analysis for his company.Which of the following activities would this involve?
A)studying the products and strategies of competitors in order to improve the company's own products
B)collecting consumer feedback in order to better position the company's products in the minds of consumers
C)evaluating the attractiveness of an SBU's market and the strength of its position in the market
D)segmenting the company's markets to effectively reach the target consumers
E)conducting marketing research to estimate the efficiency and effectiveness of the company's marketing strategy

Question

Quizplus · Accepted Answer

Portfolio analysis involves evaluating the attractiveness of a company's different strategic business units (SBUs) and the strength of each SBU's position in its respective market. This helps the company identify which SBUs to invest in, maintain, or divest. Option A, B, D, and E are all important marketing activities, but they do not specifically relate to portfolio analysis.

Nathan Is Conducting a Portfolio Analysis for His Company