Starbucks has introduced a debit card that lets its customers prepay for coffee and snacks.This effort by Starbucks management is an example of ________.
A)market development
B)product development
C)diversification
D)market penetration
E)product adaptation

Question

Quizplus · Accepted Answer

Market penetration involves increasing sales of existing products to the current market, which is what Starbucks is doing by encouraging customers to prepay for their usual purchases.

Starbucks Has Introduced a Debit Card That Lets Its Customers