Which of the following best describes the value chain of a company?
A)the collection of businesses and products that make up the company
B)the series of cash cows and stars in the company's product line-up
C)the touchpoints at which a company or brand interacts with consumers of the company's products
D)the series of departments that design, produce, market, deliver, and support a firm's products
E)the collection of all the products in a particular product line

Question

Quizplus · Accepted Answer

The value chain of a company refers to the series of departments or functions involved in designing, producing, marketing, delivering, and supporting a firm's products or services. These activities create value for the company and its customers, and the efficiency and effectiveness of each step in the chain can impact the overall success of the company.

The other options are not accurate descriptions of the value chain. A) describes the overall collection of businesses and products that make up a company, but does not capture the specific process involved in creating value. B) refers to the product portfolio of a company, but does not address the processes within the company like the value chain does. C) describes customer touchpoints, which is important but not the same as the value chain. E) refers to a specific subset of a company's products but does not capture the full range of activities needed to create value.

Which of the Following Best Describes the Value Chain of a Company