________ refers to the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
A)Divesting
B)Diversification
C)Market targeting
D)Market mix
E)Positioning

Question

Quizplus · Accepted Answer

Market targeting involves evaluating different market segments and then choosing one or more segments to target. This involves analyzing each segment's attractiveness in terms of size, growth potential, profitability, competition, and other factors to determine which segments offer the greatest potential for the company's products or services. Market targeting is a critical step in the marketing process because it helps companies focus their resources on the most promising opportunities and avoid wasting resources on less attractive segments.

________ Refers to the Process of Evaluating Each Market Segment's