________ refers to reducing the business portfolio by eliminating products that no longer fit the company's overall strategy.
A)Market segmentation
B)Vertical integration
C)Product line extension
D)Downsizing
E)Diversification

Question

Quizplus · Accepted Answer

Downsizing refers to reducing the business portfolio by eliminating products that no longer fit the company's overall strategy. This may involve selling off divisions, merging with another company or reducing the number of employees. Market segmentation involves dividing a market into smaller groups of consumers with similar needs or characteristics. Vertical integration refers to a company taking ownership of different stages of the production process, from raw materials to finished products. Product line extension involves adding new products to an existing product line. Diversification involves expanding into new markets or product categories.

________ Refers to Reducing the Business Portfolio by Eliminating Products