Which of the following best describes product positioning?
A)actually differentiating the market offering to create superior customer value
B)identifying consumer needs and creating a product to meet those needs
C)arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
D)the process of evaluating each market segment's attractiveness and selecting one or more segments to enter
E)dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors

Question

Quizplus · Accepted Answer

Product positioning refers to arranging a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. This involves identifying the unique selling points of the product and communicating them effectively to the consumers. It helps in creating a differentiated image of the product in the minds of consumers and can give a competitive advantage to the product.

Which of the Following Best Describes Product Positioning