Which of the following is true of marketing ROI?
A)Marketing ROI uses only those marketing effects that are measured in dollar terms.
B)Marketing ROI ignores customer-centered measures of marketing impact, such as customer acquisition and retention.
C)Marketing ROI is the net return from a marketing investment divided by the profit from the marketing investment.
D)Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share.
E)Marketing ROI measures the profits generated by investments in marketing activities.

Question

Quizplus · Accepted Answer

Marketing ROI measures the profits generated by investments in marketing activities. It takes into account all marketing effects, not just those measured in dollar terms, and can be used to measure the impact of customer-centered measures such as customer acquisition and retention. Marketing ROI is calculated by dividing the net return from a marketing investment by the cost of the marketing investment. It is a key metric for evaluating the effectiveness of marketing activities and making decisions about future investments.

Which of the Following Is True of Marketing ROI