In the marketing mix,place refers to activities that communicate the merits of the product and persuade target customers to buy it.

Question

Quizplus · Accepted Answer

Place in the marketing mix refers to the physical location where the product is sold or the distribution channels used to make the product available to customers. The activities that communicate the merits of the product and persuade customers to buy it fall under promotion in the marketing mix.

In the Marketing Mix,place Refers to Activities That Communicate the Merits