Which of the following is the reason for marketers shifting to value-marketing techniques post the Great Recession of 2008/2009?
A)reduced customer spending
B)increased taxation of industries
C)increase in purchasing power of consumers
D)decreased levels of debt for consumers
E)a general trend in product price stabilization across industries

Question

Quizplus · Accepted Answer

The Great Recession of 2008/2009 resulted in reduced customer spending as consumers became more cautious with their money. As a result, marketers shifted to value-marketing techniques to provide customers with more affordable options and emphasize the value of their products.

Which of the Following Is the Reason for Marketers Shifting