Which of the following represents a change in the technological dimension of the macroenvironment of a marketing firm?
A)increased use of cause-related marketing
B)increased use of RFID system to track products
C)increased need to comply with government regulations on environment sustainability
D)increased use of value marketing
E)increased need to engage in mass marketing over market segmentation

Question

Quizplus · Accepted Answer

The increased use of RFID system to track products represents a change in technology, since RFID is a technology-based system that allows for more efficient and accurate tracking of products throughout the supply chain. The other choices do not represent changes related to technology, but rather changes related to social responsibility (A), environmental regulations (C), marketing strategies (D), and segmentation (E).

Which of the Following Represents a Change in the Technological