A marketing information system begins with the step of ________.
A)generating insights into the consumption patterns seen in the market
B)analyzing the results of marketing research studies
C)developing information from internal or external sources
D)assessing the information the company needs
E)hiring marketing research firms to conduct research for the company

Question

Quizplus · Accepted Answer

Before developing a marketing information system, a company must first assess the information it needs to make informed business decisions. This is the starting point for building a comprehensive marketing information system.

A Marketing Information System Begins with the Step of ________