Which of the following methods could a marketing researcher use to obtain information that people are unwilling or unable to provide?
A)observational research
B)focus groups
C)personal interviews
D)Internet surveys
E)questionnaires

Question

Quizplus · Accepted Answer

Observational research involves observing and recording consumers' behavior in natural settings without direct involvement from the researcher. Therefore, it is the best method to obtain information that people are unwilling or unable to provide as it does not rely on consumers' self-reporting.

Which of the Following Methods Could a Marketing Researcher Use