Burger Town came out with a new hamburger and released it in two different cities with two different price points.Marketers at Burger Town then analyzed the different levels of purchase made at the two different price points,planning on using the information to set a nationwide price for the new offering.This is an example of ________.
A)observational research
B)survey research
C)ethnographic research
D)experimental research
E)descriptive research

Question

Quizplus · Accepted Answer

This is an example of experimental research because Burger Town manipulated the price point and observed the resulting consumer behavior in order to make a decision for a nationwide price.

Burger Town Came Out with a New Hamburger and Released