________ are small groups of consumers who interact directly and informally with product designers without a moderator present.
A)Cross-functional groups
B)Ethnographic groups
C)Observational groups
D)Immersion groups
E)Focus groups

Question

Quizplus · Accepted Answer

Immersion groups are small groups of consumers who interact directly and informally with product designers without a moderator present. They are given the opportunity to fully immerse themselves in the design process, providing valuable insights and feedback to the designers. Cross-functional groups involve team members from different functions within a company working together on a project, ethnographic groups involve observing and studying consumers in their natural environments, observational groups involve observing consumers in a controlled setting, and focus groups involve a moderator leading a discussion with a selected group of consumers.

________ Are Small Groups of Consumers Who Interact Directly and Informally