The marketing department at Hammond Corp.is attempting to track competitors' actions and obtain early warnings of the opportunities and threats in the highly competitive electronic gadgets market it operates in.To achieve this goal,which of the following would be the best source of information for the department?

Question

Quizplus · Accepted Answer

The best source of information for tracking competitors' actions and obtaining early warnings of opportunities and threats in the market is the data provided from competitive marketing intelligence exercises conducted by Hammond Corp. This will give the marketing department a better understanding of the strategies used by their competitors and their strengths and weaknesses. Sales data from the stores that have a tying-arrangement with Hammond Corp might provide some information, but it may not be comprehensive enough. Archival data on company performance and organizational history might not be relevant to the current market scenario. Data collected from the web providing a general insight into the needs for all electronic goods manufacturers may also not be specific enough. Finally, data relating to employee performance and retention over the last two quarters in Hammond Corp. might not be useful in tracking the competitors in the market.

The Marketing Department at Hammond Corp