Erica Jenson has a limited budget for the market research she needs to conduct; however,the sample size for her research is quite large.Which of the following methods of contact would provide Erica with the most cost-effective way to reach a large sample of potential customers?

Question

Quizplus · Accepted Answer

Internet surveys would provide Erica with the most cost-effective way to reach a large sample of potential customers. With internet surveys, there is no cost associated with printing, postage or hiring interviewers to ask questions. Additionally, the internet is accessible to a large number of people, making it an efficient method to reach a large sample size.

Erica Jenson Has a Limited Budget for the Market Research