Question 1

Which of the following is a psychographic characteristic of a consumer?

Accepted Answer

Psychographic characteristics pertain to a consumer's personality, values, attitudes, interests, and lifestyle choices. Therefore, of the options given, only lifestyle fits into this category. Gender, age, educational qualifications, and economic status are all demographic characteristics.

Question 2

A(n)________ consists of the activities a person is expected to perform according to the people around him.

Accepted Answer

A role is a set of expectations and behaviors associated with a particular position in society or a group. It includes the activities and responsibilities that a person is expected to perform, based on their social or cultural position or their job. Motive refers to the reason or driving force behind a person's behavior. Lifestyle refers to the way a person lives, including their habits, interests, and attitudes. Status refers to a person's social standing, such as their position in a hierarchy or their level of wealth or education. Attitude refers to a person's beliefs or feelings about a particular topic or situation.

Question 3

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

Accepted Answer

A motive is a driving force or reason behind an action, including the desire to satisfy a need or want. The other options do not accurately describe this definition.

Question 4

What type of marketing refers to marketing that involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products?

Accepted Answer

Buzz marketing involves leveraging influential individuals to generate word-of-mouth discussions and recommendations about a product or brand. These opinion leaders, also known as brand ambassadors, can spread the word about the company's products, resulting in increased brand awareness and customer engagement.

Question 5

________ are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.

Accepted Answer

Opinion leaders are people within a reference group who are knowledgeable about a particular product or service and are perceived as credible sources of information. They have the ability to influence others' opinions and behaviors, particularly when it comes to purchasing decisions. They may possess special skills, knowledge, personality traits, or other characteristics that make them particularly influential within their reference group.

Question 6

People are often influenced by reference groups to which they do not belong.________ refer to groups to which an individual wishes to belong.

Accepted Answer

Aspirational groups refer to groups that an individual wishes to belong to, but may not currently be a part of. This can include groups that are perceived as desirable or prestigious, or groups with a certain lifestyle or set of values. Membership groups, on the other hand, refer to groups that an individual is already a part of, such as a family, social club, or organization. Peer groups are typically groups of individuals who are similar in age, background or social status, while ethnic groups are based on shared cultural or ethnic identity. Advocacy groups are groups that advocate for a particular cause or issue.

Question 7

Which of the following major American social classes comprises people who have earned high income or wealth through exceptional ability?

Accepted Answer

The "lower uppers" class consists of individuals who have achieved high income or wealth through their own efforts and abilities, distinguishing them from those who inherit wealth.

Question 8

Which of the following major American social classes comprises the social elite who live on inherited wealth?

Accepted Answer

The upper uppers comprise the social elite who live on inherited wealth. The other options refer to different social classes based on income, occupation, and education level.

Question 9

Which statement is true regarding social class in the United States?

Accepted Answer

While income is a factor in social class, it is not the only determinant. Social class is also influenced by factors such as education, occupation, and social networks. Lines between social classes are not fixed and rigid, and individuals can move up or down in social class throughout their lifetime. However, social classes do tend to show distinct product preferences in clothing and automobiles, among other things. Wealth and education are both important measures of social class, and people are not relegated to a permanent class layer in the United States.

Question 10

Which of the following Web sites is a message board?

Accepted Answer

Craigslist is a website that includes a message board where users can post classified ads and communicate with each other through the comments section. Facebook, YouTube, Twitter, and Wikipedia do not have a traditional message board format.

Question 11

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?

Accepted Answer

AIO stands for Activities, Interests, Opinions, which are the three dimensions used to measure a customer's lifestyle.

Question 12

Facebook and Twitter are examples of ________.

Accepted Answer

Facebook and Twitter are both social networking sites.

Question 13

________ is an example of a virtual world.

Accepted Answer

Second Life is an example of a virtual world where users can create and customize their own avatars and interact with others in a virtual environment. Craigslist, Facebook, Napster, and MySpace are not considered virtual worlds.

Question 14

According to Freud's theory,________.

Accepted Answer

Freud's theory suggests that a person's behavior and decision-making process are influenced by subconscious motives that may not be fully understood by the individual. This aligns with option E, which states that a person's buying decisions are affected by subconscious motives that even the buyer may not fully understand.

Question 15

The ________ comprise the working poor whose living standard is just above poverty but they strive toward a higher class.

Accepted Answer

The "upper lowers" are typically considered the working poor who are just above the poverty line and aspire to move to a higher class.

Question 16

Which of the following is the characteristic that distinguishes consumer buying from business buying?

Accepted Answer

Consumer buying is personal buying, whereas business buying is done for the organization's use rather than personal consumption. This is the key characteristic that distinguishes the two types of buying. The other options are not relevant in distinguishing between consumer and business buying.

Question 17

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?

Accepted Answer

Brand personality is the term used to describe a specific mix of human traits that may be attributed to a particular brand. This can include characteristics such as sincerity, excitement, competence, sophistication, and more. By creating a unique brand personality, companies can differentiate themselves from competitors and form deeper connections with consumers.

Question 18

________ refers to the practice of including ethnic themes within a company's mainstream marketing.

Accepted Answer

Multicultural marketing refers to incorporating ethnic themes into a company's mainstream marketing efforts. This can include creating targeted advertising campaigns that appeal to specific ethnic groups, featuring diverse models in advertisements, or using culturally relevant messages and imagery in marketing materials. The goal of multicultural marketing is to connect with consumers who come from a variety of cultural backgrounds and to show that the company is sensitive to their needs and values.

Question 19

A shoe company uses ads featuring the members of a country music band knowing that the band's fans will see the members wearing the company's shoes and will want to wear the same shoes.In this case,the band is a(n)________ for its fans.

Accepted Answer

A reference group is a group that individuals use as a standard for evaluating their own behavior and attitudes. In this case, the country music band serves as a reference group for their fans, who will be influenced to wear the same shoes as the band members. The other choices are not relevant to the scenario described.

Question 20

Each role carries ________ reflecting the general esteem given to it by society.

Accepted Answer

The word "esteem" suggests a level of social recognition or respect given to a particular role, indicating that it is associated with a certain level of status. Therefore, the best choice is E - a status.

Quiz 5: Understanding Consumer and Business Buyer Behavior