What type of marketing refers to marketing that involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products?
A)social marketing
B)traditional marketing
C)buzz marketing
D)direct marketing
E)values marketing

Question

Quizplus · Accepted Answer

Buzz marketing involves leveraging influential individuals to generate word-of-mouth discussions and recommendations about a product or brand. These opinion leaders, also known as brand ambassadors, can spread the word about the company's products, resulting in increased brand awareness and customer engagement.

What Type of Marketing Refers to Marketing That Involves Enlisting