Jeff is in the process of buying a new car.He is carefully analyzing the features he wants from the car,and perceives significant differences in price,quality,and features among his three favorite models.Jeff's next step is most likely to be ________.
A)postpurchase behavior
B)evaluation of alternatives
C)opinion leadership
D)need recognition
E)purchase decision

Question

Quizplus · Accepted Answer

Jeff is still in the process of deciding which car to buy, so he is evaluating the alternatives he has.

Jeff Is in the Process of Buying a New Car