People forget much that they learn.They tend to remember information that supports their attitudes and beliefs.This is called ________.
A)selective retention
B)selective distortion
C)selective attitude
D)cognitive dissonance
E)perceptual vigilance

Question

Quizplus · Accepted Answer

Selective retention is the tendency of individuals to remember information that is consistent with their existing beliefs and attitudes. They tend to forget information that contradicts their beliefs. This is why advertisers often use catchy slogans or jingles to create a lasting impression on consumers.

People Forget Much That They Learn