A shoe company uses ads featuring the members of a country music band knowing that the band's fans will see the members wearing the company's shoes and will want to wear the same shoes.In this case,the band is a(n)________ for its fans.
A)membership group
B)reference group
C)laggard
D)early adopter
E)late majority

Question

Quizplus · Accepted Answer

A reference group is a group that individuals use as a standard for evaluating their own behavior and attitudes. In this case, the country music band serves as a reference group for their fans, who will be influenced to wear the same shoes as the band members. The other choices are not relevant to the scenario described.

A Shoe Company Uses Ads Featuring the Members of a Country