________ refers to the practice of including ethnic themes within a company's mainstream marketing.
A)Multicultural marketing
B)Social marketing
C)Viral marketing
D)Guerilla marketing
E)Cause marketing

Question

Quizplus · Accepted Answer

Multicultural marketing refers to incorporating ethnic themes into a company's mainstream marketing efforts. This can include creating targeted advertising campaigns that appeal to specific ethnic groups, featuring diverse models in advertisements, or using culturally relevant messages and imagery in marketing materials. The goal of multicultural marketing is to connect with consumers who come from a variety of cultural backgrounds and to show that the company is sensitive to their needs and values.

________ Refers to the Practice of Including Ethnic Themes Within