Almost all major purchases result in ________,discomfort caused by postpurchase conflict.
A)selective retention
B)cognitive dissonance
C)selective attention
D)legitimization
E)selective distortion

Question

Quizplus · Accepted Answer

Cognitive dissonance is the discomfort or psychological tension that one experiences after making a major purchase. This arises due to doubts and conflicts that occur after a purchase, such as whether the decision was the right one or if there were better options available. The other options listed are not directly related to post-purchase conflict.

Almost All Major Purchases Result in ________,Discomfort Caused by Postpurchase