________ is the degree to which the innovation fits the values and experiences of potential consumers.
A)Relative advantage
B)Compatibility
C)Complexity
D)Divisibility
E)Communicability

Question

Quizplus · Accepted Answer

Compatibility refers to the degree to which an innovation fits the values and experiences of potential consumers. It considers whether the innovation is consistent with their current beliefs, values, and needs.

________ Is the Degree to Which the Innovation Fits the Values