James calls in a department manager to assist in a purchase of industrial equipment.He is considering a change in product specifications,terms,and possibly suppliers.This is most likely a ________ situation.
A)modified rebuy
B)new task
C)straight rebuy
D)solution selling
E)value analysis

Question

Quizplus · Accepted Answer

A modified rebuy situation is when a customer has bought a product or service before but is now considering a change in product specifications, terms, or suppliers. In this scenario, James is considering making changes to the specifications and terms of the industrial equipment he wants to purchase, as well as possibly switching to a new supplier. Therefore, this situation is most likely a modified rebuy.

James Calls in a Department Manager to Assist in a Purchase