Which of the following statements about buying centers is true?
A)The buying center is a fixed and formally identified unit within the buying organization.
B)The buying center roles are specified on the organizational chart.
C)The typical buying center has five employees, one to assume each of the buying center's roles.
D)The individual's role in the buying center does not change.
E)The buying center may involve informal participants who are not obvious to sellers.

Question

Quizplus · Accepted Answer

The buying center may involve informal participants who are not obvious to sellers. The other options are incorrect because the buying center is not necessarily a fixed or formally identified unit, the roles are not always specified on the organizational chart, the size can vary, and individuals can switch roles within the buying center.

Which of the Following Statements About Buying Centers Is True