The information sources that are most effective at influencing a consumer's purchase decision are ________ sources.These sources legitimize or evaluate products for the buyer.
A)commercial
B)public
C)experimental
D)personal
E)paid

Question

Quizplus · Accepted Answer

Personal sources, such as family and friends, are the most effective at influencing a consumer's purchase decision as they provide personal experiences and recommendations that legitimize or evaluate products for the buyer. Commercial sources may be biased, and experimental sources may not always be reliable. Public sources may be helpful in providing information but may not have the same level of personal influence as a recommendation from someone the consumer knows and trusts. Paid sources may also be viewed as biased and may not have the same level of credibility as personal sources.

The Information Sources That Are Most Effective at Influencing a Consumer's