Mike Myer's company has standardized the size of its paper bags so that each bag can be used in five to seven different store departments.This approach to cost reduction is most likely to have taken place in the ________ stage of the business buying process.
A)problem recognition
B)general need description
C)product specification
D)supplier search
E)proposal solicitation

Question

Quizplus · Accepted Answer

This stage involves the development of the detailed description of the product needed by the buyer. Standardizing paper bags to be used across multiple store departments is an example of a product specification.

Mike Myer's Company Has Standardized the Size of Its Paper