The larger the gap between expectations and performance of a product,the greater the consumer's dissatisfaction.

Question

Quizplus · Accepted Answer

This is true because when consumers have high expectations for a product and it does not perform as well as they expected, they will be dissatisfied with the product. On the other hand, if their expectations are low and the product performs better than expected, they will be satisfied. Therefore, the larger the gap between expectations and performance, the greater the potential for dissatisfaction.

The Larger the Gap Between Expectations and Performance of a Product,the