During which stage of the business buying process is a buyer most likely to conduct value analysis by carefully studying components to determine if they can be redesigned,standardized,or made less expensive?
A)general need recognition
B)product specification
C)proposal solicitation
D)order-routine specification
E)performance review

Question

Quizplus · Accepted Answer

During the product specification stage, the buyer will analyze components in order to determine if they can be redesigned, standardized, or made less expensive through value analysis. This stage involves defining the product features, technical specifications, and selection criteria that meet the needs of the buying organization.

During Which Stage of the Business Buying Process Is a Buyer