Which of the following would be considered part of the augmented product rather than the actual product or core customer value?
A)product quality
B)warranty
C)brand name
D)design
E)packaging

Question

Quizplus · Accepted Answer

Warranty is a part of the augmented product as it provides additional benefits to the customer beyond the core customer value or the actual product. The other options, such as product quality, design, brand name, and packaging, are integral parts of the actual product or core customer value.

Which of the Following Would Be Considered Part of the Augmented