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Which of the Following Statements Is True of Specialty Products

Question 2

Multiple Choice

Which of the following statements is true of specialty products?


A) Specialty products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.
B) Typically, specialty products are more frequently purchased than convenience products.
C) Specialty products generally have lower prices than convenience products.
D) Buyers normally do not compare specialty products.
E) A life insurance policy is an example of a specialty product.

Correct Answer:

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