A company lengthening its product line by adding low-end products is an example of product line ________.
A)filling
B)strengthening
C)mixing
D)stretching
E)widening

Question

Quizplus · Accepted Answer

Stretching is when a company introduces higher or lower-end products to its existing product line. Adding low-end products is an example of stretching the product line downwards. Therefore, the correct choice is D.

A Company Lengthening Its Product Line by Adding Low-End Products