A(n) ________ is defined as a name,term,sign,symbol,or design,or a combination of these,that identifies the maker or seller of a product or service.
A) prototype
B) paradigm
C) framework
D) attribute
E) brand
Correct Answer:
Verified
Q20: _ products are less frequently purchased consumer
Q21: Which of the following is an industrial
Q22: Product mix length refers to _.
A)the number
Q23: A product mix is also known as
Q24: A company lengthening its product line by
Q26: Product line _ involves adding more items
Q27: The use of commercial marketing concepts and
Q28: The paint used to paint an office
Q29: Which of the following is true of
Q30: IBM's Smarter Planet campaign markets IBM as
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