IBM's Smarter Planet campaign markets IBM as a company that provides innovative solutions that improve the world's IQ.This is an example of ________ marketing.
A)segmented
B)vertical
C)organization
D)horizontal
E)diversified

Question

Quizplus · Accepted Answer

The campaign focuses on promoting IBM as a company that provides innovative, technology-driven solutions that can help organizations and governments become more efficient and effective. This type of marketing is known as organization marketing, where the focus is on promoting the organization as a whole, rather than specific products or services.

IBM's Smarter Planet Campaign Markets IBM as a Company That