Product mix depth refers to ________.
A)the number of versions offered for each product in the line
B)how closely related the various product lines are in end use, production requirements, distribution channels, or some other way
C)the number of different product lines the company carries
D)the total number of items a company carries within its product lines
E)the total market share captured by the entire product line

Question

Quizplus · Accepted Answer

Product mix depth refers to the number of versions or variations offered for each product in the line. In other words, it measures the level of diversity within a product line.

Product Mix Depth Refers to ________