Which of the following terms best describes a group of products that are closely related because they function in a similar manner,are sold to the same customer groups,are marketed through the same types of outlets,or fall within given price ranges?
A)product umbrella
B)product assemblage
C)product line
D)product congregation
E)product cluster

Question

Quizplus · Accepted Answer

A product line refers to a group of products that are closely related in terms of how they function, who their target customers are, how they are marketed, and their price ranges. For example, a clothing company may have a product line for athletic wear, another for casual wear, and another for formal wear.

Which of the Following Terms Best Describes a Group of Products