A product line is considered to be too long if the manager can ________.
A)decrease costs by adding items
B)increase market share by dropping items
C)increase profits by dropping items
D)decrease costs by dropping items
E)increase profits by adding items

Question

Quizplus · Accepted Answer

A product line that is too long can result in increased costs and decreased profits due to production, marketing, and inventory management expenses. By dropping certain items from the product line that are not profitable or not in high demand, the manager can focus on selling the more profitable items, thereby increasing profits.

A Product Line Is Considered to Be Too Long If