The service profit chain consists of five links.Which of the following is one of these five links?
A)increased service inseparability
B)decreased cost
C)broader service mix
D)increased service variability
E)satisfied and loyal customers

Question

Quizplus · Accepted Answer

The fifth and final link in the service profit chain is satisfied and loyal customers. This link refers to the idea that if a company provides excellent service and experiences for its customers, those customers are more likely to become loyal repeat customers who will continue to do business with the company and recommend it to others. Loyal customers ultimately drive profitability and growth for the company.

The Service Profit Chain Consists of Five Links