________ involves using an existing brand name for a new product category.
A)Line extension
B)Co-branding
C)Private labeling
D)Brand extension
E)Clustered branding

Question

Quizplus · Accepted Answer

Brand extension involves using an existing brand name for a new product category. This can help to leverage the equity and recognition of the brand to enter a new market or product category, and can potentially reduce the costs associated with building a new brand from scratch.

________ Involves Using an Existing Brand Name for a New