Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle,the Moose,a character from an animated television series originally broadcast in the 50s and 60s.The company's version of Rocky-the Flying Squirrel-another character from the show,targeted at baby boomers,was a strong success.They need to make the new launch strategy for Bullwinkle consistent with the intended ________.
A)pricing
B)product position
C)brand extension
D)prototype
E)fad

Question

Quizplus · Accepted Answer

The question specifically mentions that Big Moose Toys should make their new launch strategy for Bullwinkle consistent with the intended "product position," which refers to where the product is positioned in the market in relation to its competitors.

Big Moose Toys Is a Market Pioneer Introducing a Modern