In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness of the product and its features?
A)product development
B)introduction
C)growth
D)maturity
E)adoption

Question

Quizplus · Accepted Answer

The promotional expenditures are especially high during the introduction stage of the Product Life Cycle (PLC) as it is the stage where the product is launched into the market and the aim is to create awareness of the product and its features. The focus of promotional strategies during this stage is to persuade potential customers to try out the new product. Therefore, companies spend more on advertising, sales promotions and other promotional activities to create awareness and build demand for the product.

In Which Stage of the PLC Will Promotional Expenditures Be